How do you get your message through to the hard-to-reach C-Suite executive? The power of the unexpected. This dimensional piece for Sirva Logistics was a smashing success. The goal was to send out 500 pieces to secure two to three new clients in need of a retail re-set. The response was overwhelming. After sending out the first 250 packages, Sirva secured business for the entire year so there was no need for a second drop. Anybody need a sledgehammer?

Responsibilities: Creative Strategy, Creative Direction, Copywriting