Indiana University Health Plans (IUHP)

These multi-media campaigns for IUHP promote regular healthcare coverage and coverage for those 65+. Each one makes the consumer the hero of the campaign, focusing on lifestyle facts that can have a positive impact on one’s health. The Medicare Advantage campaign showcases the benefits of aging and positions IUHP as a champion of the 65+ crowd. The result? It exceeded client goals by 27%.

Responsibilities: Concepting, Copywriting