Taking a complex subject and creating engaging communications that don’t talk down to, or over the heads of its various audiences is a challenge I embrace. The following emails and white papers showcasing Cargill’s innovative solutions for bakery shortenings and snack foods are two examples of how I do that. Another is a brand campaign for Renessen, a biotech agricultural company that was a joint venture between Cargill and Monsanto.

Responsibilities: Concepting, Writing/Cargill Creative Strategy, Creative Direction, Copy for Renessen